The objective of Money Wise Women is to educate and empower women of all ages, ethnicities and economic backgrounds on basic financial literacy.
Background and Target Audience:
The target audience is women because women face financial and economic challenges. Statistics show that women are out of the workplace an average of 15 years taking care of their families. For every year a woman is out of the workplace, she must work five years to recover lost income, pension coverage and promotional opportunities.
Approximately 50% of marriages end in divorce and women live about seven to ten years longer than men. The average widow is 58 years old. At some point in their lives women will be the sole person responsible for their finances. We recognize this void in the financial arena for women and targets women who typically take care of everyone but themselves. We are committed to providing an educational program for women to become financially secure before they have a personal crisis.