The internet is seductive. It is so much easier to believe it holds the answers to life’s mysteries, than to imagine what it would be like without it. Granted, it really does hold a HUGE amount of information, but it still cannot replace our feelings, values or perceptions of what we hold dear. You might be thinking: what in the world does this have to do with business? And I would have to say: almost everything.
Whether you are looking for candidates, employers or service providers, making assumptions about their ability to fill a need can get you in hot water if those assumptions are not checked out. Trusting the words without evidence can backfire. Leveraging established relationships with trusted resources can help point a candidate to the right company, an employer to the properly skilled and personality matched candidate and a customer to the right service provider. In order for the recipe to work, each source needs to be accurate about their skills or needs and stop relying on “key words” as the answer.
Relying solely on information and processes devoid of real human connections tends to leave us at a disadvantage when we are attempting to build relationships. Although the written word can explain a great deal, proof comes from observable action. It is the evidence of consistent behavior that builds trust in relationships. Being able to thoroughly articulate skills/abilities, then substantiating them with evidence goes much further than using “key words” or SEO to get someone’s attention.
Candidates that are unclear about their direction or are unable to articulate their value accurately may end up in roles that are a complete mismatch. Likewise, employers that inaccurately or incompletely describe the roles they need to fill may end up wasting considerable time trying to identify the correct solution. A company that describes a culture that is contrary to what people actually experience is another source of potential conflict. The internet can provide a vehicle, but passively using it as the destination without digging for input from real, live people can lead to huge wastes of time and resources.
Although a profile can present descriptions of a person’s competence or skills, and a website can expound on an organization’s culture, learning about real life perceptions of a situation or actions requires a conversation. The proof of the pudding comes from people that have engaged with the person or business in question. It requires advance research over time, not a click and a quick connection. Passing on referrals or chasing job postings because “key words” sound familiar is insufficient. To thoroughly understand the needs of all parties and make real matches requires more thoughtful evaluation; otherwise it ends up the same as throwing spaghetti at the wall to see what sticks.
If you have been engaged in a passive search (mining databases for job postings), or if you are a recruiter relying on databases to solve your staffing needs, or have a business and are trying to find the right customers, it might be time to take a different course:
- Try asking tough questions of hiring managers, team members and customers to learn what’s really under the surface before you proceed. Find out where the real pain is generating from.
- Get out and talk to people, or should I say, listen to people. Networking is more than schmoozing. Prepare thoughtful questions to ask people at networking events.
- Show interest and concern. It isn’t all about you.
- Pay attention to what people/companies need before you ask for something or try to “sell” something.
- Help others. Find ways to pay it forward.
If you have received a job announcement from a recruiter that had nothing to do with your skill set, a resume from a candidate with few skills related to your needs, or spam from a business offering a service that you nor anyone in your network would be interested in buying in a million years, then I think you know what I am talking about.
Tell them to stop throwing spaghetti at the wall.